The visible UI design is just the tip of the iceberg. At Artsoft we know that under the water level it is hidden
the structure that makes your product stand out from a crowded world of digital apps.
User Experience design is the part that you don’t see but feel.
How you value your product against a full of competitors market? How your product can make a difference or find an empty niche in this crowded place?
User Experience Design makes the difference because user experience it is what
matters when it comes for the users to love, hate or care about your product.
The way your product create pleasure of use is ultimately the way you cash in.
We have a user-centered design philosophy and processthat guides our work for each product we build.
First steps in product development is conducting research to test your assumptions
Product research is like a background check for a new product idea.
The research process includes checking on similar offerings already in
existence and estimating the selling potential of the proposed new product.
User research will show if there is a need for your project on
the market and the solution your project propose are viable and helpful:
Guerilla research and testing
Information architecture & concept
Information architecture forms a skeleton of any project. How visual
elements, functionality, interaction, and navigation are landed and
delivered to users must be in accordance with information architecture principles.
Intelligent decisions are informed by data and supported through design.
We immerse ourselves in the minds of users, the goals of stakeholders,
and the landscape of the market to help clients. Our user interface
design aproach is based on client brand values and guidelines and best UI design practice
Wireframing & Prototyping
Full UI design creation and exploration
Graphic assets for app stores
Facebook and other platforms visual adds
User testing and usability evaluation
Measure success directly from your users and get validation on your design direction.
User testing scenarios
Upon requests we can help our clients with:
Facebook ads and headers
Facebook business pages
Posters for both online and print